NATIVE AMERICAN & INDIGENOUS COMMUNITIES
Nike is focused on getting youth moving so they can lead healthier, happier, and more successful lives. During the Native American Basketball Invitational in Chandler, Arizona, Nike created a hyper-local experience centered around basketball inside the Nike store.
Various touchpoints included a spin tower that highlighted four pillars of the medicine wheel used by many generations of Native American tribes to inspire unity, healing and collective regeneration.
Additionally, Chelsea Dungee and Lindy Waters III shared their journeys to uplift and encourage the community during an intimate Q&A.
Nike also leveraged local vendors and connected with local community organizations. The group received early access to the latest N7 Collection.
Think True deliverables included programming, fabrication, identifying relevant vendors rooted in the community, and talent management.