NBA 2K LEAGUE
NBA 2K League All-Star tournament presented by Google Pixel invited gamers and fans into a collaborative space to watch the tournament live, while it was also live-streamed on multiple platforms.
Think True owned the conception and development of a Google Pixel partnership activation by identifying the best way to highlight each feature of the Google Pixel phone.
The VIP room was filled with influencers and gamers, that included fun engagement elements and a DJ.
To highlight new features of the Google Pixel phone, Think True executed the design and production of an augmented reality photo experience in addition to a 360-photo experience in the VIP Room.
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