We designed Cedars Sinai's first fully integrated community campaign— not to advertise care, but to show up where it happens. With an initial focus on AAPI, Black and Latin communities, the campaign delivered impact driven storytelling and strategic visibility across Los Angeles.

Through 20+ docu-style films, we highlighted real people impacted by Cedars-Sinai’s 49 community initiatives. The campaign extended into local neighborhoods through activations at a dozen cultural events citywide and was anchored by a central microsite that made each program discoverable, accessible, and actionable.